Overview of Our Google Adwords Program
A well thought through Google Adwords PPC campaign will boost your business ahead of the competition through greater reach and lower cost per clicks. If done incorrectly it can become very expensive and you will see little return to your marketing budget. We work with clients that are just starting out with Paid Search or take over existing campaigns to improve performance and generate a healthy ROI.
We use a proven methodology when setting up your program based on industry best practices and what we know works and doesn’t work. We take the time to understand your business from initial lead through conversion, and all of the steps in between.
This 360 view and understanding of what makes your business or brand tick is what sets us apart from our competitors, many of which purely rely on what they can visually research. We truly become part of your business and apply what we learn to our marketing program and efforts. Knowing intimately what your business initiatives are today, tomorrow and beyond allows us to truly create a personalized digital marketing program that can change as your business grows.
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Achieving and maintaining high Adwords Quality Scores is the only way to obtain the cheapest cost per clicks.
In essence, every keyword has a quality score on a scale of 1 to 10. The higher the quality score, the cheaper you have to pay per click in relation to your competitor’s bids giving you a real advantage.
Our PPC team has access to industry-leading tools and have developed a specific methodology to achieve the best quality scores possible. In order to achieve these high-quality scores, we must create an optimal account structure, 100% ad copy relevancy, 100% landing page relevancy and high click-through rates.
In order for any Adwords PPC program to work, we must have a deep understanding of your business to ensure these three pillars of Adwords success to work.
What is Remarketing?
Remarketing allows you to target people that have visited your website but have not made the purchase, filled out the contact form, or have not taken a specific action you are anticipating.
Once a visitor reaches your site from a pay per click advertisement, we implement the remarketing token into the user’s browsers. This token allows users to continue browsing the web and we are able to “remind” them of their visit to your site with relevant ads on other Google partner sites within Googles search market.
This form of marketing is highly effective as we are targeting visitors that have already shown interest in your products or services. These advertisements are generally low cost and can squeeze those extra sales dollars out of your existing web traffic.
Display Advertising coupled with Search Advertising added to your digital marketing strategy is a great way of gaining brand and product awareness to those that are not necessarily searching for your products or services.
Using the data from your Google Analytics demographic reports we can see where your potential customers are coming from, we then can take that data and know what kind of websites and interests they are interacting with on the web. Google has many partner sites that can display these ads when a user is visiting these specific sites. By understanding your users browsing behaviors and habits, we are then able to gain the insights needed in order to target specific websites that match those interests, then grab their attention through effective banner ad creative and enticing offers or promotions.
Bringing it All Together
As you can see, there are many ways to drive sales and increase your brand recognition by utilizing Google Adwords. It’s easy to get started and go at it on your own, but the key is understanding the right mix, setup, management and optimization techniques to ensure you are getting the best bang for your hard earned bucks. This knowledge can only be gained from
We love to help! Contact our Certified Google Adwords special agents for a Free Digital Marketing Assessment for your business and allow us to explain how we can apply our methodology to your digital marketing program today.
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